What Are Internal Links? Complete Guide On Internal Links

Welcome back, readers. Today, we're talking about internal links.
What Are Internal Links? Complete Guide On Internal Links

Internal Links

So what exactly are internal links?

They're simply links on your page that link to anything on your own site, so that's pages on your own domain. And I say "domain," so not a subdomain, but the same domain.

Anytime you link to yourself, that's simply just called an internal link.

It's just the official term for something you probably already know and are probably already doing.

An important thing to note that internal links are not just links inside of your post content.

So if you're writing a blog post, and you have a few links there, you have way more links on your actual page, right everything in your navigation, your header, your footer, your sidebar.


When we're saying "internal links," every one of those links count.

I'm going to refer back to this a few times.

So it's important to remember when you're thinking internal links, not just when you're writing a post, think about internal links across your entire site.

All right, so what should you internally link to on your site?

When it comes to what you should be linking to, I want you to use anchor text as your guideline.

Anchor text is incredibly important. You remember, when you link to something, the link text should be basically what the key phrase of the page you are linking to.

All right, so why am I saying use anchor text as your guide?

So whenever you're going to write a post, now when you're linking to something, I'm only letting you use the anchor text when you link to it.

You can't use cheats like "click here" or linking on paragraphs or images or anything else.

You can only link on anchor text. And if you're using that as your guide, you're only going to link to things that are contextually relevant to that post.

That's super important. In Google's Webmaster Guidelines, they basically tell you, the only link to things that are a good user experience or useful for the user to use for navigation.

So that is going to be your guideline here. You're not just linking to things, because you want to rank on them. You're linking to things because you think they're going to be useful for your user.

They fit into the context of what you are writing.

I mean, that's also a super important thing to know. Google is a contextual search engine.

It's using things like natural language processing. It's improving all the time.

It's going to learn just as much about a link from the text around your link as the anchor text itself.

So it's really important, as you are writing, that you are organically linking the things.

You're not faking it for the sole purpose of getting that anchor text or that link into another post.

If you're using that as your guideline, you'll pretty much be able to figure out what you should be linking to, and it will be organic within that post, and you'll be OK.

How Many Internal Links Per Post?

So how many links or internal links should you aim for in a given post?

So again, remember, internal links count everything on your page, so it's actually a good thing to link as many times internally as you can because you want to outweigh kind of all that navigation bloat you're going to end up having.

In your navigation, you'll probably have tons of links, so out the gate, and you probably have 20, 30 links counting against that page rank you're distributing out.

Get as many into your internal post as you can.

There's like an age-old number that people use to toss around.

You could have a maximum of 100 links per page.

That's because Google said that like ten years ago, when their algorithm and their computers were, you know, not as complex as they are today.

Since then, if you read the webmaster guidelines, Google says you can have thousands of links on a page. I promise you, even in a 5,000-word blog post, you will never hit Google's upper limits.

So you cannot link enough, especially if you're following the guidelines that we said before.

Make sure you're only linking on anchor text and within the text.

I'm going to throw another guideline in for you. Space out your links.

If you've ever listened to any of our Improving RPM series, you know that we recommend using a short web-friendly paragraph, so one the two sentences per paragraph.

We'll touch on this a little bit more in the SEO series, because it's super important for us SEO 2, not just for usability, but make sure you're breaking up your paragraphs-- again, one to two sentences.

If you're following that, one to two links per each of those paragraphs, and you'll be OK.


You're going to get a lot of texts around there to give Google the contextual stuff they love, and you'll make sure it's a good user experience because you didn't go overstuff with links.

And therefore, you will never hit the upper limits of Google.

And remember that thing that we told you out with page rank.

In the back of your mind, remember every link is something that you are voting for.

So don't link to things that you don't want to rank.

There are exceptions to that, obviously. For legal reasons, you might need to link to terms of service or privacy policy.

For business reasons, you might need to link to your About Us page.

There are going to be exceptions that are pages that you won't rank for that you will need to link to.

Whenever possible, only link to things that you want to rank on and are good for the user experience.

So along those lines, when you go to your site navigation, your whole theme, and your footer and everywhere around it, clean up your links.

Get rid of any links that you don't need for that user experience.

If you're linking to something for the sole purpose of, I wanted to fill up my sidebar, kill those links.

I want to fill up my navbar. No, that's not good user experience.

The only link to things that you want to rank on or that you think the user needs in that experience because all of those links are weighing you down when it comes to your ability to pass your page rank around.

Clean it up.

Time for a little spring cleaning on those links. All right, this is kind of more of an Eric thing, but don't link to the same page twice. You can't vote for something twice.

If you link to it four or five, six times, Google isn't giving you six votes for that. You only get one vote, and it's not a great user experience in general.

Linking to something multiple times, unless you absolutely need to for that user experience, cut the links out.

Link the first time generally the best.

Second, time, the third time, whatever you think is the best for the user experience if you use the anchor text 30 times on a post, and you're like, oh, man, there are 30 chances to link to that thing, no.

Link once.

You're just kind of wasting your page rank. Again, not great user experience.

All right, so the last thing is kind of more of a technical thing, and that's how you can link to yourself internally. So Google recommends always linking on plain text whenever possible in the webmaster guidelines.

So what that means is just using a plain old a tag or AHREF in the attribute.

Don't do things like JavaScript, or you do like an onclick. Don't do buttons. Don't even do images when you can.

Obviously, for your logo, it's probably going to be an image that links. That's OK.

Just make sure in those cases, you use good alt text. Whenever you can, link on plain text. It's better user experience.

Again, remember when users are browsing quickly, they want to be able to easily see what they're linking to.

You have accessibility issues if you're using a lot of images for your links. And again, Google is flat out telling you, link on text. So please link on text whenever you can. There are some obvious reasons you might need to use JavaScript to generate your links, if you have, like, what's called a single-page app.

There are exceptions to this, but if you're writing a blog post, and you're on WordPress, none of those exceptions apply to you.

So use plain text links when you can.

And that is pretty much our whole topic on internal links. And again, we're going to come back to a lot more on the site structure stuff, how you should be worrying about silos and cornerstone content, and so much more exciting stuff to talk about with internal links.

This is important stuff to remember as we go through all those future segments.

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What Are Internal Links? Complete Guide On Internal Links What Are Internal Links? Complete Guide On Internal Links Reviewed by Admin on March 19, 2020 Rating: 5

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