Link Juice - What Is It? How Will It Help You

What's up, readers! In this post we're talking about link juice.

Link Juice - What Is It? How Will It Help You

Link Juice 

No, it's not the latest craze in a healthy breakfast. Instead, it's an essential part of your site's SEO strategy, and we're going to tell you what it is, how it flows, and how you can get even more of it. 

Link juice is just a simple term that we use in the world of SEO to refer to the power passed to a site through links. 

It basically serves as a vote of confidence for your site, and since we all know how much Google likes to give people more what they're looking for, that means it's one of the most important factors in increasing your site's search ranking. 

One of your first priorities for improving your search ranking has to be earning those votes of confidence from other sites.

There are a lot of ways to do this. 

Sometimes you may have to take the direct route and choose specific link building techniques like document sharing, guest posting, social media marketing, press releases, and more. 

Remember, we are never talking about trading links for money. 

That is a huge no-no, and you shouldn't do it! We hate it, Google hates it, and it makes you look like a giant jerk.

Please, people, don't be lazy. Earn your links!

Now the direct approach is excellent, but the backbone of your link building strategy has to come from presenting excellent content on your website that causes viewers to share it around the web. 

When consumers make it evident that they love your stuff, Google only wants to give them more of what they want!

Now, the amount of link juice that you get from links depends on the site linking to you. 

We'll look at how that's calculated next. So, suppose you have two sites. Because we like to keep things creative, let's call them Site A and Site B. 

If all other ranking factors are the same, and Site A has one link from the external site pointing to it and B has none, Site A will rank higher in search results because of the link juice it receives. 

So what happens if both sites have links pointing to them?

Then it gets a little bit more complicated. 

Let's say Site A receives links from two sites, and Site B receives a link from one site. 

We're assuming here that all of the linking sites have the exact amount of authority. 

Since Site A receives links from more sites, it receives more link juice, which means A is likely to rank higher in search results. 

But what if we thicken the plot? Link juice gets spread out over all the links being sent out from a site, so now, let's say that sites linking to A also link to other websites, whereas the site linking to Blinks exclusively to B. 

Depending on how many sites A's referrers are linking to, B will pull even or might pull ahead. Now, for a long time, people have tried to control the flow of link juice with nofollow and dofollow tags. 


With dofollow links, it's easy; the transfer of link juice is equally distributed among all links going out from a webpage. 

It used to be the case that the nofollow attribute meant people could send more link juice to specific sites and none to others. 

This process was known as PageRank sculpting. It was done to concentrate authority on individual links of a site rather than spreading them evenly over all the outgoing links.

PageRank sculpting was possible when a webmaster added a nofollow attribute to one of the outgoing links, which meant that the link juice would not transfer to the page that's nofollowed, but would instead be redistributed to the other links. 

That is no longer the case. Now link juice will not get redistributed when you use nofollow. Instead, the juice that would've gone to the nofollowed site gets dumped into the internet abyss. 

Since that's the case, you may be worried about the link juice leaking from your homepage to nofollow links on your footer or sidebar. 

We don't think you should be terribly worried about that, but remember that the amount of link juice your homepage passes is divided among the number of links that you have, nofollow or not, so try not to overcrowd it. 

With that said, it should be preferred when it comes to internal links on a site, and it's good practice to allow the natural flow of link juice rather than controlling it with nofollow attributes. 

The link juice obtained and distributed within your site keeps your homepage as well as inner pages popular on the web, which helps your whole site with rankings.

Link Juice - What Is It? How Will It Help You Link Juice - What Is It? How Will It Help You Reviewed by Admin on March 23, 2020 Rating: 5

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