What Makes A Good Keyword?Complete Guide

Today we're here to talk about search engine marketing. This post will explain what exactly makes a keyword suitable.
What Makes A Good Keyword>Complete Guide

What Makes A Good Keyword

We're also going to touch on three critical factors to consider when choosing keywords.

These are relevance, traffic, and competition.

In Search Engine Marketing, or SEM, you pay every time someone clicks on your ad, so naturally, you want to make sure you're getting your money's worth.

So, let's go back to our wedding photographer in Cardiff, and we're going to imagine that you're the business owner.

You've just updated your website, and now you want to attract new visitors.

You find that, on average, the keyword "wedding photographer Cardiff" costs you about two pounds per click.

By the way, a keyword doesn't have to be just one word, and it can be a phrase as well. Now, without knowing more about what these clicks are worth to your business, you can't really know whether this is the right keyword or not.

For example, if you discover that the average value of these clicks to your business is 40 pounds, it's safe to say that this is the right keyword.

On the other hand, if the average value is one pound, then you might want to make some adjustments.

Measuring the value of your ad clicks will help you know if the keywords are good or not.

But before you start a campaign, you won't be able to measure the value your keywords are generating.

So how can you research keywords before adding them to your campaign?

Well, you have a few different options here.

The first thing to ask yourself is, is this keyword relevant? Or, in other words, does this keyword carefully describe your products or services?


Keywords that indicate a person looking to hire a wedding photographer in Cardiff are clearly relevant.

However, keywords that suggest a person looking to do their own wedding photography, or that recommend digital photography when you only shoot in film, are far less relevant.

Try to focus on keywords that are relevant to your business, and you'll have more success going forward.

Another factor to consider is how much traffic a given keyword is likely to get.

In other words, you might compile a list of highly relevant keywords.

But what if nobody searches for them?

In this case, we'll have to go back to the drawing board. Take, for example, the keyword:

"Cardiff photographer specializes in photography for outdoor weddings."

This might describe your business accurately, but with so much specific detail, it's unlikely that people are going to search for it.

Bidding on this keyword probably won't result in many people finding your business.

On the other hand, the shorter keyword: "Cardiff wedding photography" is still relevant to your business and may result in more exposure.

Keyword research tools can provide traffic estimates to help you get a handle on this.

But, in reality, you'll probably have to use a bit of trial and error to figure out which keywords are relevant and get sufficient traffic.

Now you know how vital relevance and traffic are in finding the right keywords. Let's move on to one more vital factor to consider when determining if keywords are right.

Quite only, you're going to want to consider what your competitors are up to.

Think about it.

If a keyword is relevant and gets quite a bit of traffic, your competitors are more likely to be using it too.

For instance, when it comes to the keyword: "Cardiff wedding photography," there's a good chance that every photographer in Cardiff is bidding on that keyword.

This doesn't mean that you shouldn't include it.

But you should look for keywords where the relevance and traffic are high, and the competition relatively low.

Perhaps a keyword like "Cardiff film wedding photography" would be less competitive because it's more unique to your business.

So, when you're thinking about which keywords you want to include in your ad campaigns, you're going to want to remember: relevance, traffic potential, and competition.

It's a bit of a balancing act, but weighing these three factors can set your ad campaign off to the right start.

Be sure to monitor your keywords carefully. If you do, you'll quickly learn about what's working, and then you can make adjustments as you move forward.

What Makes A Good Keyword?Complete Guide What Makes A Good Keyword?Complete Guide Reviewed by Admin on March 24, 2020 Rating: 5

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